1. Where do you find Signature MONTANA magazine:
I am a subscriber
The airport
The train station
At a bookstore
At a grocery store/ other retail
Professional offices
2. If you are not a subscriber, what ONE thing made you pick-up Signature MONTANA ?
Cover photo
Cover headlines
One or more articles in the table of contents
Overall look of the cover
Thickness of the magazine
Friend, relative, co-worker
Previously read someone else's copy
Easy to find
Other
3. When you see a product or service of interest in Signature MONTANA magazine, do you:
Call the business directly
Visit the Web site
Visit the business in person
Other
4. How long do you keep each issue of Signature MONTANA magazine?
One month
2 - 5 months
6 - 8 months
9 - 12 months
More than one year
5. What is your gender?
Male
Female
6. What is your age?
7. What is your marital status?
Single
Married
8. What was your total household income?
Less than $35,000
$36,000 - $50,000
$51,000 - $75,000
$76,000 - $100,000
$101,000 - $150,000
$151,000 - $200,000
Over $200,000
9. Are you a homeowner?
Yes
No
10. What educational level have you completed?
Graduate degree
Four year college degree
Some college
High school graduate
11. What is the occupation of the primary wage earner in your house hold?
Professional
Medical
Manager
Technical
Trades
Sales
Clerical
Student
Military
Agriculture
Service
Retired
Government
Unemployed
Other
12. Are you a business owner or senior executive?
Yes
No
13. Do you regularly vote in elections or otherwise participate in community decision- making?
Yes
No
14. What is the market value of your primary home?
$100,000 - $150,000
$151,000 - $200,000
$201,000 - $250,000
$251,000 - $300,000
$301,000 - $400,000
$401,000 - $500,000
$501,000 - $750,000
$751,000 - $1 million
Over $1 million
15. Do you own a condo?
Yes
No
16. Do you own a fractional ownership property?
Yes
No
17. Do you plan to remodel or restore your home in the next 12 - 24 months?
Yes
No
18. What other magazines do you enjoy? Check all that apply.
Montana Magazine
Montana Quarterly
Big Sky Journal
Montana Living
Distinctly Montana
Other
19. What activities do you enjoy? Check all that apply.
Skiing/ Snowboarding
Snowshoeing
Hiking
Road Biking/ Mountain Biking
Golf
Boating/Water Sports
Camping
Fishing/ Hunting
Hockey/ Ice Skating
Gardening
Antiquing/ Collecting
Sewing/ Crafting
Reading
Cooking/ Wine
Entertaining
Shopping
Visiting museums/ historical sites
Home Improvement
Spa Visits
20. How many people read your copy of Signature MONTANA ?
One
Two
Three
Four
Five or more
21. Which of the following products/ services does you and/or your family plan to purchase in the next 12 months? Check all that apply.
Antiques
Appliances
Automobile
Auto parts
Boat/ Watercraft
Building materials
Carpeting
Cell phone
Clothing
Electronics
Furniture
Home
Home repair/ remodeling
Interior Design
Jewelry
Home and Garden
Motorcycle
Pet
Ranch & Farm equipment
Recreational equipment
22. Which of the following services does your family plan to change in the next 12 months? Check all that apply.
Child care
Lawyer
Insurance
Doctor
Bank
Investment counseling
Nursing Home
Dentist
Internet service provider
Cell phone service
Veterinarian
23. Do ads in Signature MONTANA influence your shopping?
Always
Frequently
Occasionally
Rarely
24. Do you shop online locally?
Always
Frequently
Occasionally
Rarely
25. How frequently do you read these columns/ sections in Signature MONTANA ?
26. Do you think Signature MONTANA offers its readers enough editorial variety?
Yes
No
If you answered no, what would you like to see more of?
27. How much time do you spend reading Signature MONTANA ?
1 - 2 hours
3 - 4 hours
5 - 6 hours
More
28. The length of articles in Signature MONTANA are:
Too long
Too short
Just right
29. The writing style of our articles are:
Too basic
Too technical
Just right
30. Tell us where you live:
Cascade County
Chouteau Co.
Teton Co.
Pondera Co.
Judith Basin
Fergus Co.
Meagher Co.
Lewis and Clark Co.
Glacier Co.
Toole Co.
Liberty Co.
Hill Co.
Blaine Co.
Other
Out of State